Hourglass cosmetics redefines the art of self-expression with the launch of an innovative eye collection

Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection’s Expressive Eye Looks

Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, Realist, and Futurist—each representing a distinct mood and identity.

"Every Hourglass palette tells a story. As an actress, I find the ability to transform through makeup empowering," says Hew